Janelle Sorensen
Brand & Product Development
CSR/ESG/Impact Consulting
Marketing Strategy
Copywriting & Content Creation
Is your brand mission-driven?
First of all, thanks for having a purpose beyond just profits. Second, I will do anything I can to increase your growth and impact using the skills and insights I've developed from over 20 years of experience.
What can I help you with?
A lot. Consider me your brand's Swiss Army knife.
Are you just getting started? Or looking for a refresh?
I can help with brand voice development and honing the purpose, personality, and storytelling that will compel emotional connections and set you up for success.
Do you need help with CSR/ESG efforts?
I can help identify opportunities for social good and sustainability that are both brand-relevant, budget-friendly, and aligned with national retailer priorities to maximize the impact of your efforts.
Could your marketing be working harder for you?
If you're mission-driven and not talking about it whenever you can, you're leaving money at the table. Marketing is your always-on channel for making sure consumers know what you stand for. I can help identify how to better integrate your story into your marketing and develop impactful campaigns.
Do you need conversion-driving copy or content?
Websites, labels, emails, ads, blogs, CS comms – pretty much any kind of words you need, I can write them. Not only am I adept at capturing your brand voice, selling your UVPs, and leveraging SEO, I also have a good understanding of FTC regulations and am excellent at translating science (e.g. ingredients) and complex issues.
Do you need help with product innovation?
I can help with vetting ingredients (based on peer-reviewed research, retailer and regulatory no-no lists, and the court of public opinion), doing competitive analysis to find opportunities to stand out, and offering insights on sourcing and packaging to ensure you'll be aligned with retailer standards.
Do you need help with something else?
Please reach out and ask! If you're mission-driven and we seem like a good fit for working together, I have a lot of tools in my tool belt and random experiences from the past that might apply to your situation. And if I don't feel confident in my abilities to fulfill your needs, I know a lot of good people to refer you to. I'll help however I can!
You're in Good Company
Past Clients Include
Why work with me?
I truly care about helping good brands do exceptional things. And...
I'm easy to work with.
I love collaborating, but work just as well autonomously. No matter how big or small your team is, I can adapt to be the perfect fit.
I'm honest, but humble.
You're paying for my brain, so I'll share what I think, but I'm also not precious about my ideas or work. I'm always open to feedback and learning from others.
I bring value, not ego.
Achieving success with you isn't about adding a feather to my cap, it's about propeling YOU forward. And I want whatever I do for you to reap rewards long after I'm around.
I'm enthusiastic.
I love what I do and strive to bring a contagious positivity to everything I do. I want to smile and I want everyone around me smiling, too. (Do-gooders do better when they feel good!)
Testimonials
Sean Kane, Founder + CEO of The Honest Company, Hello Bello, Klova & more
"I’ve worked with Janelle on many projects over the past 10+ years. She has incredibly diverse skills and knowledge – and rises to every challenge thrown at her. She’s on my shortlist for every new venture and she should be on yours, too. "
Celeste Bernabe, Founder + CEO of Soup to Nuts & Klēn Earth Products
"Janelle's an invaluable resource for brand and product development. Her knowledge of ingredients, sustainability, regulatory, etc. combined with her ability to tell the story, is incredible. She looks at things with an entrepreneurial mindset, which is truly valuable. Not only that, her positive, can-do spirit makes her a joy to work with."
Christopher Gavigan, Founder + Brand Architect: The Honest Company & PRIMA
"Janelle is a consummate professional and a true delight to work with. She seamlessly blends strategic priorities and tactical execution, and truly knows how to get the job done. And if she doesn't know, she can cull through research and industry insights in order to educate herself like no one I've ever worked with. Overall, she's a smart, insightful, caring team player who can be trusted and relied upon. "